Type

Cultural Curation

Programme

Exhibition and Graphic design

Location

National Design Centre, Singapore

Client

French Embassy of Singapore
Ubisoft Singapore

Timeline

1/2017 – 04/2017

Surface

560 sqm

Budget

100, 000 SGD

Contractor

Cityneon

Re-contextualization of the subtle yet significant element of the Assassin’s creed saga, allowed us to create an environment that was truly integrated with game.

‘The Art Behind the Game – The Ubisoft Experience’ celebrates the remarkable achievements of the video game series, Assassin’s Creed, created by the French gaming company Ubisoft. This exhibition, produced by Voilah! French Festival Singapore, curated and designed by WY-TO, brings the public through a memorable journey to discover the stories behind the acclaimed franchise, providing a behind-the-scenes look at the design and development process of this engaging, vast and enveloping tale. With content provided from the Ubisoft archives, ‘The Art Behind the Game – The Ubisoft Experience’ weaves together three main story lines around the Assassin’s Creed franchise: The Success Story of Ubisoft, the Saga of Assassin’s Creed and the Design of Assassin’s Creed IV: Black Flag.

The main design challenge was to create an environment that had a strong exhibition identity, yet not overpowering the artworks.

Curious to find a unifying element between the games, a deep dive into the extensive art and content behind the game brought us to a discovery of the memory corridor. Serving as a digital construct that allowed users to roam around between memories, our interpretation of this element was transitions.

Re-contextualization of the subtle yet significant element of the Assassin’s creed saga, allowed us to create an environment that was truly integrated with game.

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