Type
Private commission
Program
Multi-label concept store
Location
Raffles City, Singapore
Timeline
01/2015 – 05/2015
Surface
188 sqm
Budget
150,000 SGD
Contractor
Kolando Design & Contract
A unique gesture connecting everything
The answer was under our eyes, within the visual identity of Manifesto: the continuous line defining the logo, connecting everything under one unique umbrella. The connecting line is translated into space to welcome the customers. It provides a memorable 3Dimensional experience representing intrinsically what is Manifesto: a unique gesture connecting everything. The central structure is the «wow» factor: a dynamic angled loop at the crossroads between a folded origami-like ensemble and a traditional loom. In parallel to the central structure, a low-ceilinged red-niche provides the customers with a different experience. Cosy and warm, this «boudoir-like» space welcomes the visitors and invites them to pause for a short while. One hanger bar ensemble is facing the inside wall while the other one is located along the main facade to address the people walking in central Singapore main buzzling artery below. In addition to the hanger bars, a series of bold cubic platforms and plinths of various shades of grey provides flexible and adaptable display system for the multiple labels and types of clothes.
Type
Private commission
Programme
Multi-label concept store
Localisation
Private
Calendrier
01/2015 – 05/2015
Surface
188 sqm
Budget
150,000 SGD
Réalisation
Kolando Design & Contract
A unique gesture connecting everything
The answer was under our eyes, within the visual identity of Manifesto: the continuous line defining the logo, connecting everything under one unique umbrella. The connecting line is translated into space to welcome the customers. It provides a memorable 3Dimensional experience representing intrinsically what is Manifesto: a unique gesture connecting everything. The central structure is the «wow» factor: a dynamic angled loop at the crossroads between a folded origami-like ensemble and a traditional loom. In parallel to the central structure, a low-ceilinged red-niche provides the customers with a different experience. Cosy and warm, this «boudoir-like» space welcomes the visitors and invites them to pause for a short while. One hanger bar ensemble is facing the inside wall while the other one is located along the main facade to address the people walking in central Singapore main buzzling artery below. In addition to the hanger bars, a series of bold cubic platforms and plinths of various shades of grey provides flexible and adaptable display system for the multiple labels and types of clothes.