Type
Public commission
Program
Visual Communication, Graphics, Book publication Design
Location
Singapore
Client
Embassy of France in Singapore, Urban Redevelopment Authority Singapore
Timeline
01/2024 – 04/2024
The visual identity of the 2-day symposium is developed to reflect a shared responsibility between top-down and ground-up stakeholders for a vibrant built environment. Yellow is the main colour treatment to ensure messaging visibility during communication. Symbolically, yellow represents optimism, effectively conveying the symposium’s aim of creating a platform of exchange for the countries involved. Extra colours are kept simple and a typical grid layout are used to balance against the information depth.