MOTHER EARTH FESTIVAL: CELEBRATE THE 4 ELEMENTS (GRAPHICS)

The philosophy of personifying these elements are for the target audiences to identify each element, but yet understand that they are all play a significant role in the ecosystem.

Gardens by the Bay is at the intersection of Nature, Art and Technology. Its ideas are a celebration of conservation and sensitivity towards our natural environment. Mother Earth Festival seeks to embody and support the aspirations of Gardens by the Bay by personifying its core principles into an iconic, recognisable and engaging event.

The four elements of air, water, earth and fire are personified to represent the main characters of each year. Each character are accompanied by secondary graphics in the form of a Nature, Man-made machines and wildlife to embody the environment and context that they live in.

The philosophy of personifying these elements are for the target audiences to identify each element, but yet understand that they are all play a significant role in the ecosystem. To emanate the philosophy of the festival being down to earth and natural, the flawed lines adopted from the illustrative approach of the linocut helps to add this human touch bringing these elements to life.