Type

Private commission

Program

Headquarters Office

LOCATION

Singapore

Client

Ksubaka

Timeline

01/2016 – 05/2016

Surface

250 sqm

Contractor

Star Forest Pte Ltd

Colorful spaces delight the creativity of Ksubaka’s minds, while creating ‘Moments of Joy‘ through the power of play

Founded in 2013 with offices in London, Shanghai, Guangzhou and headquartered in Singapore, Ksubaka creates ‘Moments of Joy‘ (MoJos) for shoppers through the power of play, and in so doing, has created a powerful media space in retail environments in Asia.

Ksubaka delights shoppers with game-like advertising on its in-store network of interactive screens. MoJos are created through short, familiar and bite-sized interactive apps leveraging on the power of gamified experiences to bring consumers into the heart of the brand story. MoJos are delivered via Ksubaka’s network of kiosks called ‘playSpots’ and take place a few feet away from the store shelf, right when consumers are ready, willing and able to make purchasing decisions.

Behind Ksubaka is a sophisticated real time analytics platform, with accurate and fast updates and tools to allow for micro data scrutiny allowing brands to adjust strategy, even in the middle of a campaign. For the first time advertisers can cost effectively engage and convert shoppers in a sustainable and scalable manner.

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IN DEPTH