XY ILLUMINATION

The colours of the sunrise/sunset work in favour of representing the key theme, with it being one of the most magical natural phenomenon that is admired by many

Light adds value to a space by taking on various forms. Light can expand and compress a space that the same time, depending on the perimeter, light can be used to demarcate a boundary of where attention goes. Although immaterial, light becomes an object in a dark space. With movement and colours, light can be an object of attraction/attention in and of itself, or it can help to shift the attention to new objects within the space.

Light is a form of language that has can convey different messages by taking on different forms, from being a subtle soft glow for a comfortable and laid-back atmosphere to being a flush of transitioning colours for a lively and energetic mood, light can give character to a space. Light can also bring about a sense of life and movement to a space/event, light can breathe life and bring character into a space its flow and dynamism.

Through the analysis of the approach, methodology and philosophy XY Illumination, we identified that the emphasis should be given to the sophisticated yet dynamic nature of the company. The anchoring themes are attraction, depth, and character. Subtlety and nuances are elemental principles that are being incorporated throughout the key visuals’ options. The mixing of various colours in a delicate way is also important for the keys visual to communicated of the smooth, unobtrusive and refined essence of what XY Illumination stands for.

The colours presented throughout the options are consistent, keeping in mind that the overall look and feel is to be kept harmonious, subtle with a touch of dynamism. The colours of the sunrise/sunset work in favour of representing the key theme, with it being one of the most magical natural phenomena is that admired by many.